The Reason why DLT Registration is mandatory for Bulk SMS in India?

Bulk SMS has gained one of the most reliable methods by which companies can reach out to their customers. Bulk SMS messaging is instrumental in the communication of the customers, whether it is promotional offers and service changes or OTPs and transaction alerts.

In India, however, there is no longer the possibility of sending Bulk SMS without registering with DLT. The government has introduced Distributed Ledger Technology (DLT) to ensure that users are not spammed, defrauded and receive undesirable SMS messages.

Here in this blog, we will discuss what DLT is; the necessity of DLT registration on Bulk SMS in India and how it can be used to ensure businesses have a safe and compliant Bulk SMS marketing campaign run using a reliable Bulk SMS company such as RCSMESSAGE.

What is Distributed Ledger Technology (DLT)?

Distributed Ledger Technology or DLT is a safe digital platform that documents data on more than one system. Rather, data is not stored in a single location but is shared and checked throughout a network. This renders the information transparent, unalterable and credible.

Under the Bulk SMS services in India, DLT is applied to record and authenticate:

·         Telemarketer details

·         Business sender IDs

·         Customer consent

·         SMS message templates

In cases where Bulk SMS marketing is done by the businesses uncontrollably, the users end up receiving spam messages, fake offers or fraud messages. The Telecom Regulatory Authority of India (TRAI) came up with DLT registration in order to address this issue.

All companies utilizing SMS Gateway, SMS services or SMS message marketing have to register on a DLT platform prior to text delivery.

The Reason why DLT Registration is mandatory for Bulk SMS in India?

DLT registration is mandatory so that there is safe, transparent and trusted communication between the businesses and customers. Previously, everybody was capable of sending Bulk SMS that resulted in abuse of Bulk SMS messaging by scams and spam.

The following reasons explain why the registration of DLT is obligatory:

To Stop Spam and Fraud SMS

One of the largest issues in SMS marketing was spam messages. Unwanted Bulk SMS was being received by customers at any time of the day and this negatively affected the belief in SMS communication.

Under DLT registration, any SMS sent over a Bulk SMS service is associated with:

·         Telemarketer ID

·         An approved sender ID

·         A registered SMS template

This will ensure that Bulk SMS services are used by fake or unverified senders around me or the whole of India.

To Protect Customer Consent

DLT permits that only the authorized users receive the messages. This is what is referred to as Know Your Audience.

Companies should adhere to the right guidelines of consent prior to sending Bulk SMS advertising messages. It allows customers to get only relevant and useful communication and not random offers.

To Introduce Transparency in SMS Services

Telecom operators, businesses and Bulk SMS service providers in India all operate with the same system. This openness eliminates conflict, blockage of message delivery and problems.

DLT Registration Process when it comes to Bulk SMS Marketing

The legal process of sending SMS in India requires businesses to go through the DLT registration process. This is regardless of the nature of all forms of SMS services such as promotional, transactional and service-based information.

Here is how the process works:

·         The first step involves registration of the business on the DLT platform.

·         The second step to take by a business is to register on a DLT platform that is accepted by the telecoms. Company name, address and documents are checked in business.

·         The registered business will be able to access Bulk SMS services in India.

Step 1: Sender ID Registration

The name that will be seen as the sender of the SMS will be what is referred to as a Sender ID. For example, a brand name. DLT makes businesses register and authorize their Sender IDs prior to making SMS message marketing campaigns. This will avoid abuse of brands and identity fraud.

Step 2: SMS Template Registration (Check Register Template)

All SMS materials have to be registered as a Check Register Template on the DLT platform. This means:

·         The format of the message is pre-approved.

·         Such variables as OTP or names are permitted.

·         Constant messaging is done using the same template.

·         Telecom operators will block the Bulk SMS messaging unless the templates are approved.

Step 3: Via an RCSMESSAGE SMS Gateway

Once a business has registered with a DLT, the business is required to use an approved SMS Gateway such as RCSMESSAGE to send messages. The gateway will make sure that every message is sent in accordance with the rules of DLT and may be sent with ease.

The advantages of DLT Registration by Businesses and Customers

DLT registration is not only a legal obligation, but it also has long term advantages for businesses using Bulk SMS marketing services or SMS services.

Better Message Delivery

Messages that are approved by DLT have lesser blocks and failures. Messages transmitted through a registered Bulk SMS provider such as RCSMESSAGE are properly passed on through the telecom networks hence increasing the delivery rates.

Increased Customer Trust

It is trustworthy that the customers attach themselves to the SMS messages, which have verified sender IDs. This enhances the open rates and the response rates to SMS marketing campaigns.

Brand Security and Identity Safeguard

DLT will prevent counterfeits in your brand name. At this point, it is only you who can access your Sender ID by using approved Bulk SMS services in India.

Relevant and Clean Communication

DLT enhances Know Your Audience by sending messages to opted-in users only. This will minimize complaints and enhance customer experience.

Trading in compliance with TRAI Regulations

SMS messages in the form of Bulk SMS are blocked without the registration of the DLT. DLT helps to keep businesses in compliance and prevent the penalties or disruptions of the service.

Sending bulk SMS messages with notifications using RCSMESSAGE DLT-Compliant

Companies can collaborate with trusted service providers like RCSMESSAGE to make the process of fulfilling the requirements of DLT easier. Being a reliable Bulk SMS service provider, RCSMESSAGE assists businesses in:

DLT registration support

·         Sender identification and template authorization

·         Secure SMS Gateway conversion

·         Large scale one-way sending of SMS

Bulk SMS marketing, alerts or transactional messages, anyway you are sending an SMS, RCSMESSAGE will guarantee that your services adhere to all the guidelines of the DLT.

As companies receive the help of professionals, they will be able to work on communication, whereas technical and compliance issues will be effectively addressed.

Conclusion

Bulk SMS in India is required to be registered as DLT in order to establish a safe, transparent and spam-free messaging facility. Distributed Ledger Technology prevents the loss of track of each SMS and makes them verifiable and within the TRAI regulations.

In the case of business, registration of DLT enhances delivery, creates trust and safeguards brand identity. To the customers, it will guarantee that they only get relevant and permission based messages.